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Public Policy at the Munk School of Global Affairs and Public Policy | University of Toronto

Munk School of Global Affairs & Public Policy at The University of Toronto

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07 Nov

Past Events

Simple and Sticky: The Fundamentals of Communicating Public Policy

November 7, 2016 | By |

How do you get people interested in and excited about public policy? How do you inspire social change and motivate people to action? When things don’t go as planned, how do you react and recover? Join Rhonda McMichael and guest lecturers for this special interactive, progressive lecture series.

Simple and Sticky: The Fundamentals of Communicating Public Policy. Students who complete three out of four sessions will receive a certificate.

Learn the fundamentals of communications strategy and how to effectively connect with your audience. We’ll cover:

    • Modern communications strategy & tactics
    • How government communications works
    • The importance of plain language to achieve results
    • The communications snapshot

Bio of Speaker:

Rhonda McMichael

Since joining the Ontario government in 1997, Rhonda has worked in a variety of progressive communications positions at Cabinet Office, the Ministry of Health and Long-Term Care and the justice ministries. Rhonda joined Cabinet Office Communications to lead the first public service communications support unit for the Premier. As Director of Communications and Marketing, she led the development and delivery of the government’s Modernizing Communications strategy which included the launch of the government’s first online multimedia newsroom and Ontario’s new social media news release, adopted by other governments and organizations.

Rhonda has been Assistant Deputy Minister of Communications in Cabinet Office for the last seven years where she leads integrated marketing strategies for key government priorities, including the 2015 Pan Am/Para PanAm Games, Ontario’s sexual violence and harassment action plan and the successful launch of the HST. Prior to joining the Ontario government, Rhonda worked as a TV and radio news reporter in Toronto, Ottawa and Kingston. Rhonda has an Honours BA in English from Queen’s University.

Please email Essyn Emurla (essyn.emurla@utoronto.ca) if you have any questions.

Event Details

When: November 7, 2016 at 12:00pm

Where: School of Public Policy & Governance, CG160, 14 Queens Park Cresent West, Toronto