Shoving, Shouting and Nudging: Encouraging Social Change through Communications and Marketing
February 13, 2017 | By Public Policy Admin |
How do you get people interested in and excited about public policy? How do you inspire social change and motivate people to action? When things don’t go as planned, how do you react and recover?
Join Rhonda McMichael and guest lecturers for this special interactive, progressive lecture series. Students who complete three out of four sessions will receive a certificate.
Learn how legislation, behavioral science and marketing can work hand in hand to encourage public action. We’ll cover:
-What goes into successful social change marketing campaigns
-How to use research and behavioral insights to drive change
-The role social media can play in reaching new audiences
About the Speaker:
Rhonda McMichael
Since joining the Ontario government in 1997, Rhonda has worked in a variety of progressive communications positions at Cabinet Office, the Ministry of Health and Long-Term Care and the justice ministries. Rhonda joined Cabinet Office Communications to lead the first public service communications support unit for the Premier. As Director of Communications and Marketing, she led the development and delivery of the government’s Modernizing Communications strategy which included the launch of the government’s first online multimedia newsroom and Ontario’s new social media news release, adopted by other governments and organizations.
Rhonda has been Assistant Deputy Minister of Communications in Cabinet Office for the last seven years where she leads integrated marketing strategies for key government priorities, including the 2015 Pan Am/Para PanAm Games, Ontario’s sexual violence and harassment action plan and the successful launch of the HST. Prior to joining the Ontario government, Rhonda worked as a TV and radio news reporter in Toronto, Ottawa and Kingston. Rhonda has an Honours BA in English from Queen’s University.
Please email Essyn Emurla (essyn.emurla@utoronto.ca) if you have any questions.
Event Details
When: February 13, 2017
Where: School of Public Policy & Governance, CG160, 14 Queens Park Cresent West
