Peter Loewen co-authors this report investigating the willingness of Canadians to be vaccinated, discussions about vaccination on social media, and how best to reach those unsure about taking a vaccine.
The report finds that 65% of Canadians intend to take a vaccine, with approximately 15% of Canadians unwilling and 20% unsure. Among those who do not plan to take a vaccine, many also believe that COVID-19 is not a serious threat. The vaccine conversation on social media, the authors find, is heavily influenced by U.S discussions. The report further argues that the best opportunity to reach those who are unsure is to address important concerns around the safety and effectiveness of the vaccine.
