Public
Engagement
As Canadians and citizens from around the world grapple with the complexities living beyond the headlines, it’s apparent we’re all trying to figure out what’s going on in the world. Through research, analysis, commentary, debate and dialogue, the Munk School is a trusted hub for deep public engagement and a space for diverse voices in foreign policy and global affairs.
Sparking dynamic debate and providing thoughtful analysis, Munk School experts are routinely called on to comment in Canadian and global media. Seizing the opportunity to explore a new era in Canada’s foreign policy, the The Globe and Mail commissioned a pair of long-form essays by the Munk School’s Director, Prof. Stephen Toope, in the spring of 2016. With the first of two installments headlining the front page of the weekend edition, and the online story including rich storytelling content such as photo slide shows, video and data visualizations, Prof. Toope engaged a potential million and a half Canadians from coast to coast to coast with a nuanced consideration of Canada’s role on the world stage. (Read part one and part two).
Munk School in the Media
9,660
media articles from
around the world
2.7 billion
total circulation*
48% U.S.
43% Canada
9% International
71%
Online
26%
Broadcast
3%
Print
54%
year-over-year (YoY)
increase in
Munk School
media mentions
Munk School Online
457,410
people visited Munk
School websites*
34%YoY increase
646,560
hits to Munk School
websites*
26%YoY increase
31,270
Twitter followers
across Munk School
accounts**
42%
YoY increase
5,030
Facebook likes across
Munk School accounts
179%
YoY increase
* Approximately half relate to the Citizen Lab’s groundbreaking research and media outreach
** The Citizen Lab has a large and loyal Twitter following, representing approximately 70% of Munk School’s total
Munk School in the Community
770
public and private events held at the
Munk School’s two locations and
Munk School events held off-site
42,760
attendees at Munk School public, private and off-site events
30%
YOY increase