This research paper provides both quantitative and qualitative analysis of the economic impact of FDI into the Toronto Region, providing data-driven support for this rationale. It also contributes to knowledge of how the regional economy operates, as well as an understanding of how both foreign and domestic firms weigh location decisions. These insights highlight how firms at home and abroad view the Toronto Region’s strategic assets, which strengthens Toronto Global’s ability to describe the region’s value proposition to potential investors.