| Date | Time | Location |
|---|---|---|
| Thursday, September 21, 2017 | 5:00PM - 6:30PM | The Vivian and David Campbell Conference Facility, Munk School of Global Affairs 1 Devonshire Place |
In 2003, Environics pollster Michael Adams wrote a bestselling book entitled Fire and Ice: The United States, Canada and the Myth of Converging Values. That book was based on surveys of the evolving social values of Canadians and Americans his firm had been conducting in Canada since 1983 and the United States since 1992. In 2016, Environics conducted 8,000 interviews in the United States and 4,000 in Canada to bring the comparative tracking data up to date which will be the basis of his new presentation: Fire and Ice Revisited: American and Canadian Social Values in the Age of Trump and Trudeau. He promises his research will surprise, disturb and reassure.
Michael Adams is the president of the Environics group of research and communications consulting companies which he co-founded in 1970. In 2006, he founded and serves as president of the non-profit Environics Institute for Survey Research.
Michael is also the author of six books, including: Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003); and American Backlash: The Untold Story of Social Change in the United States (2005).
Environics Institute projects include the first major survey of Muslims in Canada, the Urban Aboriginal Peoples Study and, most recently, the Black Experience Project in the Greater Toronto Area.
Michael holds an Honours B.A. in Political Science from Queen’s University (1969) and a M.A. in Sociology from the University of Toronto (1970).
In 2009, he received an honorary Doctor of Letters from Ryerson University in Toronto.
In December 2016, Michael was one of 100 leading individuals to be awarded the Order of Canada, the country’s highest domestic honour.
Outside the field of research, he is a partner in the Robert Craig Winery in Napa Valley, California.
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