Description

Dilip is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at University of Toronto and the Co-Director of the Executive Center for Excellence in Social CRM. He works with ideas42 and serves as advisor to a number of welfare organizations. He has taught at Hong Kong University of Science and Technology, University of Colorado at Boulder, Indian School of Business, University of Chicago, National University of Singapore.

Dilip’s current research focuses on “helping people help themselves” using insights from mental accounting and the psychology of time. In this work, he used informational (e.g. financial literacy), facilitative (e.g., budgeting tools, communication devices like mobile phones and the Internet) and behavioural (e.g., self-control guidelines) interventions to help people achieve financial sufficiency. This research is being done in Canada, India, China, and Thailand, and is partially funded by grants from the Social Sciences and Humanities Research Council of Canada, The Desautels Center, and the AIC Institute at the Rotman School. He also does similar research in the area of health behaviours, energy conservation, garbage and recycling, and time management.