Description

Dilip Soman is Corus Chair in Communication Strategy, Professor of Marketing, and Senior Fellow, Desautels Center for Integrative Th inking, at the Rotman School of Management, University of Toronto. His research interests include the psychology of judgment and decision-making and its applications to consumer and managerial behaviour, the creation and measurement of customer value through service excellence and life-cycle management, managerial behaviour and decision-making, strategic marketing, behavioural pricing and promotions, service delivery, innovation and creativity management, and customer management. Professor Soman serves as an associate editor of the Journal of Marketing Research, as well as serving on the editorial boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology and Marketing Letters. He was recently named as one of the professors to watch for by the Financial Times. He received a BE from the University of Bombay, an MBA at the Indian Institute of Management, and a PhD from the University of Chicago.